AEO vs. SEO: Why Your Business Needs Both

In the fast-evolving digital marketing landscape, businesses often focus on improving visibility in search engines to attract more customers. Traditionally, Search Engine Optimization (SEO) has been the primary strategy for optimizing website rankings on search engine result pages (SERPs). However, as digital experiences continue to shift, another form of optimization has emerged: Answer Engine Optimization (AEO).

So, what exactly is AEO? How does it differ from SEO, and why is it important to consider both for your business? In this article, we’ll dive into the details of AEO vs. SEO, how each contributes to your online visibility, and why they ...