Why brands have a responsibility to improve social media

Be conscious about your social media presence and make it better.

Over the past decade, social media has evolved from a pastime and way to stay in touch with friends, to a prevalent mainstay in nearly everyone’s life. Think about it: When was the last time you checked Instagram, Facebook, or TikTok? Probably a moment ago, or what feels like just a moment ago. The numbers prove the point: 72% of adults in the U.S. use at least one social media platform. Globally, people spend an average of 2 hours and 23 minutes every single day using social media. It’s safe to say that social media is a major player in our lives.