Dirty soda shops got TikTok famous. Can they outlive the trend cycle?

After some high-profile TikTok shoutouts and a Hulu hit, dirty soda shops across the country are now trying to prove they’re more than a fad.

Two years ago, franchise soda shops were a Utah anomaly. Now, thanks to some viral TikToks and a Hulu reality show, the shops have exploded nationwide.