Marketers in a dying internet: Why the only option is a return to simplicity

With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences.

There’s a famous saying: “On the Internet, nobody knows you’re a dog.” The quote—taken from a New Yorker cartoon published in, if you can believe it, 1993—made a simple point about the anonymity provided by the internet: Shielded by a monitor, you could be anyone.