How sorority rush is a matching market

Sorority rush. It's a college tradition full of excitement and anxiety for recruits. For economists, it illustrates a concept that plays a huge role throughout our economy: matching markets. JUANA SUMMERS, HOST: By now, sorority rush has wrapped up on college campuses across the country. That's the time of year when sororities recruit new members. And it also illustrates an important economic concept - matching markets. Wailin Wong and Adrian Ma from our daily economics podcast The Indicator explain.WAILIN WONG, BYLINE: You may have heard of sorority rush because it's made a splash on TikTok for the last two years. And it's this jam-packed week of parties and other events.(SOUNDBITE OF ARCHIVED RECORDING)UNIDENTIFIED PERSON: Hey, y'all. So today is the first round of sisterhood. And I'm so excited 'cause we get to wear our cute little dresses.ADRIAN MA, BYLINE: #RushTok started with sorority women at the University of Alabama. They were posting behind-the-scenes videos and everything f...