Businesses expect resounding sales as Diwali shoppers balance budget and big expectations

Businesses see Diwali as a crucial time, with brands reporting significant sales spikes. Leading snack brand Bikano set a lofty sales target of over Rs 300 crore, while Surya Roshni sees about 30% of its annual sales during this period. Snapdeal saw notable growth in fashion and decor sales, while Tata Neu’s gift cards gained popularity for their flexibility. Alcohol brands and premium experiences like hotel staycations have also become popular.