I tried a £5 TikTok hack to get a snatched jawline – I chewed rubber every day & I lost the loose skin under my chin
TEACHER Claire Potter from Oxford tried a TikTok tip and today reveals whether her jaw went from slack to sculpted in 14 days.
As someone not blessed with a jawline that could cut glass, I have envied the chiselled features of celebrities including Kate Moss, Michelle Pfeiffer and Debbie Harry.
But my plump, rounded face served me well during my twenties and thirties, when people often mistook me for being much younger than my years.
As soon as I hit my forties, though, everything changed.
What little jawline I had swiftly faded and my chin seemed to double in size.
Now, as a 42-year-old mum of two, I have neither the time nor the money for expensive skin-tightening creams, let alone Botox or fillers.
So when I came across several TikTok videos showing some pretty striking jaw transformations — all thanks to a rubber rectangle you chew on — I was instantly intrigued.
Countless clips, some with over a million views, were showcasing dramatic chin lifts and sculpted jaws, all from biting on a soft, rubbery block for just a few minutes a day.
The hashtag #snatchedjawline has had way over 200 million views, which gives you some idea of the trend’s popularity.
I even discovered a new term, “mewing”, which involves pressing your tongue against the roof of the mouth to make your face look more sculpted.
‘The idea of a quick chew session instantly appealed’
Unbeknown to me, there is a whole world of face-sculpting tricks out there, plus a few I have already tried and tested, like face yoga.
But as a teacher and single mum to a ten-year-old son and seven-year-old daughter, finding the time to dedicate to a face gym routine has always been tricky.
That’s why the idea of a quick chew session instantly appealed.
What really sold me was the price.
This jaw-defining tool only costs a fiver, which is what some pay for a takeaway coffee each morning.
With a house to run and two growing kids to feed, investing in expensive products isn’t an option, especially with Christmas and two January birthdays to save for.
But adding this £4.99 jawline trainer to my Amazon cart felt like a no-brainer.
The package arrived the next day and I was surprised to find six jaw exercise chews inside — each one no bigger than the erasers in my kids’ pencil cases.
The instructions recommend placing the blocks at the back of your mouth and biting down for a few minutes, morning and evening, or between your front teeth with pulsing movements.
Apparently, over time, chewing on this rubber trainer can grow and sculpt more than 57 muscles across your jaw and neck to give you a “toned” and “sculpted” look that rivals the impact of Botox and face filler.
Excited, I decided to give it a go for five minutes, twice a day.
Thankfully, there was no unpleasant taste to the blocks.
You can chew two at the same time — one at either side of your mouth, between your molars.
Alternatively, you could just use one between your front teeth.
I mixed it up to make sure I was training all of my jaw muscles.
I never felt like I would choke on them, but they did occasionally flip over while I was chewing.
The first time that happened, it did make me panic.
It also quickly became clear that my jaw wasn’t used to this kind of workout — my face soon started to ache from the strain.
Clearly I was not used to chewing anything beyond food, so I reduced the frequency to three minutes, three times a day.
Occasionally, saliva would squirt out of the blocks through the holes, so I avoided using them in public, chewing away in private or in the car, so no one would see.
After one week, I wasn’t convinced there was much of a difference, but I didn’t want to give up.
My jaw had stopped aching by then, so I decided to increase the time to the recommended five minutes a day and carry on for another week.
I even squeezed in extra sessions while chopping veg or watching TV.
I was hooked.
Then, one day at work, I started receiving compliments about how my face looked more sculpted.
I hadn’t noticed much of a difference myself, but once home — after inspecting my features and taking a side-on selfie — I realised that my face had actually changed shape.
The loose skin under my chin had started to tighten up and, to my surprise, my jawline had even begun to re-emerge.
It was sharper and more defined.
Chin ‘BBL’
These little rubber cubes were making a big difference — but how do they actually work?
James Cunningham, from fitness site Total Shape, says: “Jaw trainers are essentially resistance tools for the muscles in your face, like the masseter, which is one of the main muscles you use when you chew.
“When you bite down on a rubber jaw trainer, you’re working those muscles in a similar way to how you’d work out a bicep with weights.
“Over time, this builds up the masseter muscle, making the jawline look a bit more defined.”
But James does have some words of warning: “Using a jaw trainer too much, or applying too much pressure, will result in jaw pain as well as headaches.
“It’s like overtraining any other muscle, except here you’re dealing with the delicate joints of your jaw.”
I got these about a month and a half ago. Not only do they help with toning but any jaw joint pain I’ve had
A fan of the product
Despite potential drawbacks, my daily chewing routines feel much more achievable than some of the more invasive alternatives.
According to The Aesthetic Society, chin augmentation procedures increased by 29 per cent between 2020 and 2021, and variations of facial liposuction have become so popular that the nickname “Chin BBL” — a nod to the Brazilian butt life — has been coined for the jaw-enhancing treatment.
On TikTok, the hashtag #ChinBBL has amassed around 1.5billion views.
Going under the knife to alter our facial features is still a popular option, too.
In September, Katie Price displayed a noticeably chiselled jawline after undergoing a £10,000 facelift in Turkey over the summer.
While surgical treatments continue to increase in popularity, Gen Z are clearly more content with the £5 rubber chew option.
One fan wrote: “I used one every day regularly a year ago and it changed my life”, while another shared: “I got these about a month and a half ago.
“Not only do they help with toning but any jaw joint pain I’ve had.”
As for me, I’m now convinced of the benefits, too.
With just a few minutes a day, anywhere and any time, I can chomp and tone my facial muscles.
However, James warns that the rubber chews are not a magic solution.
“Think of them as a small part of a much bigger picture, where overall fitness, diet and maintaining a healthy body fat percentage also play crucial roles,” he says.
While this may not replace professional treatments, the early signs are promising — and for just a fiver, it’s an investment I’m happy to keep up.
Plus, if my improvement after a fortnight is anything to go by, a few more weeks of chewing and I may gain a jawline to rival Kate and Co.