Rexona agree 3-year deal with Saudi women’s team
October 21 – The Saudi Arabian Football Federation (SAFF) has announced a three-year partnership with Unilever’s Rexona, making the brand an official sponsor of the Saudi Arabia Women’s National Team.
This marks the first official partner for the Kingdom’s women’s football programme at all levels, reflecting the rapid growth of the sport in Saudi Arabia. The deal aims to advance the development of women’s football in the country, following the 2022 launch of the SAFF Women’s Premier League.
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