SUP Magazine: Hugh Hefner’s Son Offers Eye-Popping Amount of Cash for Playboy Brand

The son of Playboy scion Hugh Hefner is offering an eye-popping sum of cash to purchase his late father’s business. People reported that Cooper Hefner is offering a $100 million all-cash offer to purchase Playboy and “restore the brand back to its roots.” "The opportunity to acquire Playboy is deeply personal for me,” Hefner told the outlet. “This brand is woven into my family’s legacy, and I’ve seen firsthand its cultural impact over the de...