Gen Z: Brands chase 37.7 crore Indians for the $1.4 trilion money they may spend

India’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to adopt personalized, affordable strategies. Major e-commerce platforms are launching Gen Z-specific stores and platforms, upsurging festive sales to capture this tech-savvy, trend-driven demographic's spending power.