Reebok Signs Nate Ament, Its First-Ever High School Basketball NIL Athlete

Reebok has added some young basketball talent to its growing roster of athletes.

The athletic brand announced the addition of Nate Ament to its roster, a lineup that features several standouts, including WNBA star Angel Reese. Ament is the first-ever high school basketball athlete that Reebok has signed to a name, image and likeness (NIL) deal.

With this multiyear partnership, Reebok stated Ament will support brand activations and help bring awareness to its performance and lifestyle product offerings. This includes Reebok’s newest court-ready basketball shoe, the Engine A.

“I’m so excited to welcome Nate into the Reebok family,” Shaquille O’Neal, president of Reebok Basketball, said in a statement. “He’s a great kid who comes from an amazing family and he’s got superstar potential on the court. We know he’s going to do big things and we’ll be right there with him.”

Ament is a 6-foot-9 small forward from Manassas, Va., and is currently the No. 4 ranked prospect in the ESPN 100 recruiting index.

“Reebok has everything I need as a young basketball player to take my game to the next level,” Ament said in a statement. “Shaq and A.I. [Allen Iverson], all my dreams have been lived out by these legends, so to have them as a resource is exciting. I’m just amped to see what we can do together with all the possibilities ahead.”

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.