M&S and John Lewis have launched new fashion collections today. There was one clear winner

My alarm was set for 7 am, the laptop was fully charged, fresh coffee was made and my shopping list was next to me. I, like thousands of other women in the UK, was ready to buy up the hottest fashion collaboration of the year: M&S x Bella Freud.

I expected it to appear at 8am, but when I opened the M&S homepage at 7.30am on Thursday morning it was already available to shop. I was lucky enough to get everything I wanted, except for the pinstripe mini skirt, which, like several other pieces, sold out in minutes. Who knew ...