‘Running’ cry shoppers as Primark release viral boyfriend PJs in Christmas colours – and they’ve fixed major problem
CHRISTMAS lovers are racing to Primark to get their hands on the new additions andded to the store’s “cosy” pyjama range.
The high street giant’s boyfriend PJs have previously been hailed as a dupe for The White Company’s range of £75 “classic” pyjama sets.
Priced at just £15, they work out at a whopping £60 cheaper than the more expensive originals.
The sets were released in four hues for autumn – black, beige, light purple and grey.
And now, excited staff have revealed “it’s that time” as they shared two new colours ahead of Christmas.
In a short video posted by workers at Primark’s East Kilbride store, the red pyjamas with white piping, and a white version covered in mistletoe can be seen filling the shelves.
Describing them, store bosses say: “For nightwear that’s as stylish as your daytime wardrobe, you can count on these boyfriend pyjamas!
“Made from a soft jersey, the long sleeve top features a revere collar, button-up front and chest pocket for timeless charm.
“The coordinating trousers enjoy an elasticated waist that falls to a relaxed wide leg silhouette to offer a comfy wearing experience.
“Finished with classic contrast piping, you can layer these PJs with your fluffiest dressing gown for those moments you want to be extra toasty!”
And shoppers are desperate to get their hands on the festive version of the viral sleepwear, with the clip racking up 850,000 views overnight.
“These are gorgeous”, gushed one.
A second wrote: “I want these pjs for Christmas.”
A third added: “We need them before they’re gone!!!!”
“Straight in my basket love”, insisted a fourth.
Someone else said: “I’m running to Primark.”
Meanwhile, a sixth exclaimed: “Neeed to get these”, accompanied by the heart eye emoji.
Other fashion fans, however, raised concerns about the Santa-hued red pyjamas after picking up a very similar version last year.
“These red pyjamas stain bed sheets no matter how many times you wash them”, fumed one person.
A second echoed: “The red ones have made my white bedding pink.”
And a third agreed: “Just an fyi the red pjs stain your bed sheets!”
But Primark workers were quick to reassure shoppers that any issues have been resolved.
In a comment below their video, the East Kilbride branch said: “Stained bedding is so last year, all good now.”
The best Primark buys for autumn 2024
Autumn is upon us, and it's time to make some additions to our cosy wardrobes.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 5 buys from Primark this Autumn.
The Edit Overcoat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
Extra Large Croc Effect Shopper, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
Square Neck Leopard Midi Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
Barrel Denim Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.