Effective FAQ Pages - Web and Internal Communications News

September 28, 2020A page or section dedicated to frequently asked questions (FAQ) can be a useful part of your website. It’s a tool that audiences are used to seeing across the internet. However, you don’t want to present key information solely in an FAQ, or include so many questions that it’s hard to navigate. Here are some pros and cons of FAQ pages, and how to construct one effectively, if it’s right for your site.Pros of an FAQUsers are familiar with FAQ pages and have come to rely on them for answers to common questions. It might not be a bad idea to include an FAQ page on your site to accommodate those who look for information in this format. You should still be sure to include essential information in your main content areas.FAQ pages can be useful when you have special situations or circumstances to address and doing so in your main content would be distracting to your main audience.In addition, by giving concise, straightforward answers in an FAQ, you can help build trust with...