Brands must justify 'Green' claims, else get red-flagged: Cos can be penalised for misleading ads as per new norms

New guidelines require eco-friendly product claims to be substantiated or companies will face penalties for misleading advertising. These rules apply to manufacturers, service providers, traders, advertising agencies, and endorsers. Companies must verify claims using packaging, QR codes, or web addresses to ensure transparency and credibility for consumers making choices based on green claims.