D2C brands see 64% surge in festive orders, outperforming marketplaces: GoKwik

D2C brands have outpaced marketplaces during the recent festive sales, witnessing a 64% growth in orders compared to 26% on marketplaces. Categories like footwear, fashion, and jewellery saw significant increases, reflecting growing consumer trust. Tier 1 cities led the surge, contributing to a 96% spike in orders.