Dussehra Gold Prices Surge: Consumption drops 10% as buyers shift to jewellery

Gold prices increased by Rs 14,000 per 10 gm this Dussehra, leading to a 10% drop in consumption. Consumers favoured gold jewellery over coins and bars. There was also a 10% rise in demand for diamond-studded jewelry. Despite the drop in volume, jewellers are pleased due to higher revenue from increased prices.