How AI technology has impacted marketing tactics

Introduction

The advent of Artificial Intelligence (AI) has significantly transformed the marketing landscape, offering both tremendous opportunities and notable challenges.

In recent years, businesses across various sectors have begun to recognize the potential of AI technologies to enhance their marketing strategies, streamline operations, and improve customer engagement. As AI continues to evolve, it is reshaping how companies interact with consumers, analyze data, and make strategic decisions.

From personalized recommendations to predictive analytics, the integration of AI into marketing practices is no longer a futuristic concept but a present-day reality that can drive competitive advantage.

This article explores the multifaceted role ...