5 Tips for Avoiding Confusing Category Names

Summary: Category and link labels should tell users what will happen when they click on them.

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Deciding which category or link to click requires cognitive effort. If a page has many links, users must choose the one most likely to help them achieve their goal. This process can be exhausting, especially if the link names are vague and unclear.

Users Prefer Clear Over Clever

Good link names help people quickly and accurately predict what they’ll get before they click.

Descriptive category names that people understand are better than made-up words or internal jargon . Because website designers are usually domain experts, they’re familiar with internal jargon and sometimes forget that their audiences are not.

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