Nintendo’s new $100 alarm clock wants to turn waking up into a game

Can’t wait for Nintendo’s Switch 2 to finally be released? Sorry, here’s an alarm clock instead.

Are you a gamer who can’t wait for the Switch 2 to finally hit shelves? Well, that’s unfortunate, because it’s not out yet. But fear not, because Nintendo is offering you something else in the meantime: an alarm clock that tracks your sleep patterns.

The $99.99 Alarmo is a smart clock that’s designed to let you and your kids “wake up in the world of Nintendo.” It’s programmed with sounds and icons from Super Mario Odyssey; The Legend of Zelda: Breath of the Wild; Splatoon 3, Ring Fit Adventure; and Pikmin 4 (with possible additional titles if you link your Nintendo account to the clock). The small gadget has an appealing early 2000s tech aesthetic (anyone remember the Mickey Mouse TV?), tempered by the somewhat dystopian twist that it’s powered by a motion sensor that tracks your every move.