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Октябрь
2024

Heinz ads accused of racism, Ikea’s poignant new campaign, and why FIFA’s bad new logo is a good thing

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Here’s the branding news we’re following this week.

This week in branding news, Heinz faced substantial backlash for multiple ads accused of racism, Ikea used its recognizable product marketing to make a difference, and FIFA’s new logo reassured fans. Here’s what you need to know.