‘The Penguin’s Bourbon Deal Spikes HBO’s Brand-Friendly Punch On Max; ‘White Lotus’ On Deck

A branding deal between Warner Bros Discovery and Jefferson’s Bourbon for The Penguin is the latest partnership helping the media giant master the delicate task of putting ads on the long-ad-free HBO. Ryan Gould, head of digital ad sales and a key overseer of the ad tier of Max, said at a panel Wednesday at […]