Here’s How NBCUniversal Is Integrating Brand Sponsors for SNL50

Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel...