AirTag deals are starting out strong this October Prime Day

If you still feel a little overwhelmed by the fact that October Prime Day (aka Prime Big Deal Days) exists, and that the holiday shopping season starts in October, we see you and we understand.

We will say, though, that the major advantage of having a few sitewide shopping events pre-November and not post-Thanksgiving is that you can stock up on any holiday travel essentials like Apple AirTags. Bluetooth trackers may not feel like an essential, but finding yourself the last person standing at baggage claim can certainly make you change your tune.

AirTags are especially great for Apple users, as they're easy to set up, and give you more range thanks to the way the tracker uses any Apple device with Find My to calibrate its location, even when it's far away from your particular device.

We do want to note there many people had concerns that these devices could easily (and quietly) track people without their knowledge, but Apple has worked with Google to make sure that anyone — AirTag user or not — is notified via their device that an unrecognized AirTag is traveling with them.

Obviously, these safety concerns aren't limited to just AirTag users, but we always think it's best to go in with as much knowledge about a product as possible before buying. With that said, here are the best AirTag deals live ahead of Prime Big Deal Days.

Best AirTags deal overall

Why we like it

While typically Amazon has the best deals ahead of their sale, they actually sold out of this four-pack of AirTags. They had it priced at $79.98, but if paying one cent more isn't a dealbreaker for you, Best Buy still has the set in stock. The price of $79.99 puts each AirTag at about $20, netting you about $5 in savings per AirTag if you were to buy them individually instead. Plus, having multiple AirTags gives you the flexibility to use them on your luggage, your keys, your pets — basically, your options open up.

Best individual AirTag deal

Why we like it

You might already own several AirTags and just want one more, or you might have never owned a Bluetooth tracker before and want to try one out before you invest in four of them. Whatever your reason, $5 off an AirTag is a nice bonus, if not a huge markdown. We typically don't see them fall much lower than $25, even in the midst of shopping holidays, so buying one now before the Prime Day madness begins isn't a bad idea.

More Apple AirTag deals

• Apple AirTag key ring (mulberry) — $25 $35 (save $10)