Famed designer Stefan Sagmeister shares 35 years’ worth of his never-before-seen sketchbooks

Sagmeister took us inside three decades of his private sketchbooks and revealed what they say about his creative process.

Stefan Sagmeister is one of the most famous designers in the world, known for projects ranging from album covers for the Rolling Stones and David Byrne to branding for Levis and BMW to his experimental documentary on happiness. With an emphasis on an artist’s hand, Sagmeister cut through a century of strict geometries to define the visual style of the ’90s in ever-evolving work continuing today.