LVMH announces 10-year sponsorship deal with Formula 1

French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy and TAG Heuer brands. The agreement, beginning in 2025, aims to enhance LVMH's presence in sports, combining brand exposure with hospitality, travel and entertainment. This follows their recent sponsorship of the Paris Olympics.