Traffic jam in Kirana route as q-comm industry goes jamming

India's quick commerce market is prompting FMCG firms to reduce sales to urban distributors and address overstock issues at kiranas. Companies like Dabur and Adani Wilmar are experiencing higher growth from organized channels. This shift is impacting traditional retail, leading to stock optimization measures. Quick commerce is currently the fastest growing channel, surpassing modern trade and ecommerce.