PepsiCo to buy Austin-based Siete Foods
AUSTIN (Austin Business Journal) — PepsiCo Inc. has entered a definitive agreement to acquire Austin-based Siete Foods for $1.2 billion.
The deal is expected to close in the first half of 2025, although the transaction is subject to customary closing conditions, including regulatory approval.
Siete Foods, legal name Garza Food Ventures LLC, was founded in 2014. The family-run company came to popularity as a maker of gluten-free tortillas, and it has built an empire on better-for-you food options — free of grain, gluten and dairy — and continues to grow its product line. Its offerings range from its signature tortillas to tortilla chips, potato chips, cookies, seasonings and more. Siete products sit on 40,000 retail shelves in North America, including major stores such as Costco, H-E-B, Whole Foods and others.