From Baby Boomers to Zoomers: New Infobip Research Reveals Shopping Preferences Ahead of the Festive Season

New Delhi [India], October 2: As the festive season sweeps across India with celebrations like Navaratri, Dussehra, Diwali and Christmas, new research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands. When at least 86% of all generations expect targeted and relevant communications, according to Infobip's research, retailers need a personalized approach for each generation of shoppers.