‘GCash Para sa Lahat’: Going beyond access to help Filipinos be ready for a rainy day

When the Philippines’ leading finance super app and largest cashless ecosystem GCash was founded 20 years ago, it was anchored by a vision since the start: financial inclusion for Filipinos. GCash had its humble beginnings as an SMS-based eMoney Transfer Service, before going on to become the country’s first $5b unicorn and a transformative force