Cable operators hike tariff 5-10% amid rising costs from broadcasters

Multi-Service Operators (MSOs) in the cable television industry have begun implementing tariff hikes ranging between 5-10 per cent from October 1, following a rise in broadcaster tariffs that started in August, according to industry officials.

Leading operator Siti Cable has already rolled out the hike, effective from October 1, while other MSOs are either in the process of implementing the increase in a month and actively deliberating over how best to minimise the impact on subscribers.

The goal is to absorb a significant portion of the broadcaster-led increase while passing on only a fraction to consumers.

"We have not yet raised our tariffs, but it has become inevitable. We've been absorbing increased costs for the past two months, but we can no longer sustain it. On average, we will raise tariffs by 5-6 per cent, though other broadcasters have hiked rates by more than 10 per cent, and in some cases, by as much as 20 per cent," Meghbela Broadband Co-founder Tapabrata Mukherjee to