BuzzBallz Maker Acquired by Sazerac

The merger will expand BuzzBallz reach domestically and internationally. BuzzBallz and Sazerac announced an agreement for Sazerac to acquire the RTD company. According to the companies, the acquisition will allow BuzzBallz to reach more consumers domestically and internationally.In a press release, Sazerac stated that “BuzzBallz complements Sazerac's robust spirits portfolio with a fun, unique, pre-mixed ready-to-drink portfolio.” The BuzzBallz company also includes other ready-to-drink beverages like BIGGIES, Uptown Cocktails, Sip Sip Hooray and Texas Craft.Sazerac owns well-known brands such as Fireball Cinnamon Whisky and Southern Comfort.According to Good Beer Hunting: “Over the past decade, BuzzBallz’s founder and alcohol industry newcomer Merrilee Kick cracked a code that established companies have struggled to unlock: an alchemy of flavor, packaging, ABV, and fun that went far beyond mere novelty. Perhaps her smartest move was to launch Chillers, the most ubiquitous BuzzBallz pr...