Crumbl Founder Sawyer Hemsley Reacts to Fake Sydney Pop-Up, Confirms Cookies Weren't Sold By Real Company

Crumbl went viral on social media this past weekend after an unauthorized pop-up event happened in Sydney, Australia… and the reviews weren’t so great.

The cookie company was founded in 2017 and just seven years later, there are now over 1,000 stores in the United States because of the immense popularity of the cookies. The company comes up with new flavors every week and a legion of fans post reviews for the limited edition flavors every week.

Well, cookie fans on the other side of the world were excited to find out that they’d get the chance to try the cookies for the first time at a pop-up event. The only issue was… Crumbl had no part in the event.

Now, co-founder Sawyer Hemsley is speaking out in response to a negative review for the cookies served at the pop-up.

Keep reading to find out more…

Sawyer responded to @Elle_EasternSuburbsMum‘s honest review and said, “You need to try them fresh in the [United States]! PS: This pop-up is not affiliated with Crumbl Cookies.”

Australia’s 7 News spoke to one of the organizers of the pop-up and learned that the cookies were purchased at a Crumbl store in the United States last Tuesday, flown to Australia, and kept in a fridge until they were sold on Sunday.

Cookies were sold for $17.50 each while Crumbl sells cookies for about $5 in the U.S., depending on where you live.

“Our goal was to bring Crumbl’s cookies to fans who otherwise wouldn’t have the opportunity to try them. If Crumbl were to send us a cease-and-desist, we would comply immediately,” the organizer said. “If Crumbl had reached out and expressed any concerns, we would have respected their wishes and halted future events—but they have not done so at this point.”

Watch Elle‘s experience in the TikTok videos below.