Planning to buy gold jewellery on Dhanteras, Diwali? Remember, it's not an investment

Wear that jewellery, but don’t mistake it for an investment. Gold is not the best of assets to hold as it earns nothing. The transactional costs in selling gold, especially jewellery, are very high. The appreciation in its value mostly reflects inflation and the real return is too small to matter. So treat gold jewellery as an item of consumption like clothes, shoes, bags or accessories.