Flipkart sees multi-fold jump in customer purchases using credit facilities

E-commerce company Flipkart on Saturday said it saw a multi-fold jump in customers' purchases using credit facilities during the first two days of its annual festive season sale 'The Big Billion Days'.

The Walmart group firm recorded 27 times jump in the third-party easy monthly instalment (EMI) usage during The Big Billion Days' compared to usual business days.

"With 5 per cent cashback on every purchase using the Flipkart Axis Bank credit card, the co-branded card witnessed a spike of 20 times in overall spends and eight-fold transactions when compared to the non-sale days. Flipkart Pay Later EMI witnessed a 8.5 times spike in the daily transactions run rate compared to the pre-TBBD period," the company said.

Flipkart said that it has recorded over 33 crore user visits, implying repeat visits of individuals several times on the platform, during the first two days of The Big Billion Days (TBBD), which started on September 26 for select users and on next day for everyone.

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