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Сентябрь
2024

Rediscovering a Forgotten Artform: Seagram's 100 Pipers Breathes New Life into Indian Calligraphy with The Legacy Project

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New Delhi [India], September 28: Seagram's 100 Pipers, India's #1 selling Scotch, is proud to reinforce its commitment to preserving India's rich cultural heritage, with the latest chapter of The Legacy Project, an initiative dedicated to rediscovering forgotten Indian artforms. As part of this multi-year initiative, Seagram's 100 Pipers has unveiled six limited edition packs, each using calligraphy to bring alive the timeless beauty of Indian regional scripts through this artform that has been an integral part of the country's culture.