From logic to leaps: a new paradigm for CEOs in the AI age

When logic becomes a commodity, business leaders must prioritize creative passion.

In a packed auditorium at Yerba Buena Center for the Arts in San Francisco, toward the end of Steve Jobs’s penultimate keynote before he stepped down as CEO, he said, “It’s in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.” This was a period of explosive innovation and growth at Apple, which launched in quick succession the iPod, iPhone, and iPad, setting the trajectory to becoming the world’s most valuable company.