Reliance Retail plans to sell H&M products online through AJIO platform

Reliance Retail's fashion e-tailer AJIO will now feature Swedish fast fashion major H&M's products on its platform.

Both companies, in a joint statement on Thursday, entered into a partnership to launch H&M's line of products on the AJIO platform.

"This partnership aims to enhance H&M's online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another top international brand to its robust brand portfolio," the statement said.

Earlier, H&M has an exclusive partnership with online rival fashion e-tailer Myntra.

H&M will launch its collection on AJIO, featuring over 10,000 styles across womenswear, menswear, kidswear and home decor. This will make H&M, which is known for its high-quality fashion, more accessible, it added.

AJIO CEO Vineeth Nair said: "Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch ..