Kellogg’s confirms it’s axed ‘tastiest’ cereal for good after shopper complains ‘I’ve been looking for it forever’
KELLOGG’s have confirmed that they have axed it’s “tastiest” cereal for good leaving shoppers devastated.
Fans of the product took to social media to ask the global food giant where the popular breakfast product had gone.
The product in question was Kellogg’s Crunchy Nut and Caramel Bites.
One fan of the cereal posted on X – formerly Twitter – to ask what had happened as it was their “favourite”.
They said: “@KelloggsUKI what happened to the Kellogg’s crunchy nut with caramel bites!?! They were my favourite cereal been looking for them forever, I miss them my son misses them!! Bring them back please.”
Kellogg’s responded to the query however was not able to provide them with good news, as they confirmed the breakfast item had been axed from its range.
Kellogg’s replied: “Thanks for your messages and photos regarding our product Kellogg’s Crunchy Nut Nuts and Caramel Bites, which you and your son enjoyed as your favourite cereals.
“We’re sorry, but this product has been discontinued. Your feedback will be shared with the relevant team.”
Another disheartened fan wrote: “I preferred the original crunchy nut caramel bites.
“That was the nicest tastiest cereal I’ve ever had and a piece of me dies inside when they were discontinued.”
Kellogg’s is known for a range of cereal brands including Corn Flakes, Coco Pops, Frosties and Crunchy Nut.
It come after the cereal makers’ Coco Pops Rocks disappeared from supermarkets in recent months.
Customers looking to get something similar to the axed cereal can still purchase Coco Pops Mega Pops and Coco Pops Loops, which were reportedly launched last June.
The former cereal comes in a 365g box and is available at Iceland, Sainsbury’s, Morrisons and Asda from £2.50.
Meanwhile, Coco Pops Loops can be bought at Asda and Morrisons for £2 and come in a 285g size.
It comes just days after The Sun revealed Kellogg’s had scrapped All Bran Golden Crunch from shelves with shoppers left fuming.
Manufacturers and retailers often discontinue products if they are in low demand or if they want to introduce new products.
M&S recently axed its popular Colin the Caterpillar in a jar from shop shelves.
The cake jars landed on the supermarket shelves in 2021 with fans hailing it “a tiny pot of joy.”
Elsewhere, Heinz scrapped its retro Piccalilli Pickle sauce in a blow to customers.
The crunchy and tangy sauce will no longer be available to buy, the manufacturer confirmed last month.
The condiment is often used on salads or jacket potatoes, but sadly it will no longer be produced.
Nestle also axed its fan favourite Yorkie orange bars last year.
However, shoppers were able to pick up bars this year as retailers looked to clear stock.
The limited edition bars were launched in 2021 when orange chocolate was all the rage.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.