How Gen Z ‘corporate girlies’ took over TikTok

Far from the “quiet quitters” of last year, these young employees are all-in on office life and the stability of a steady paycheck.

Louise arrives at the office at 8:00 a.m. At 8:15 a.m., she responds to emails and preps for meetings, before working on a powerpoint deck for a client. Making a coffee at 11:00 a.m., her afternoon is then filled with meetings. After work she heads to a networking event at 6:00 p.m. How do I know all this? I’ve just watched her corporate ‘day in the life’ video—along with 3.1 million other people.