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2024

Shoppers rush to buy ‘fab’ dupe snack scanning at tills for £1.20 less than the original beloved breakfast favourite

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SHOPPERS are getting their skates on to nab a “fab” dupe snack which is scanning at tills for £1.20 less than the popular original breakfast favourite.

Iceland is currently selling Toast’Em Pop-Ups for just £1.50.

The Toast’Em Pop-Ups are a direct rival for Kellogg’s Pop Tarts

The product is a dupe for Kellogg’s Pop Tarts range.

Prices for the original do vary, according to supermarket price comparison site Trolley.co.uk, with “Frosted Chocotastic Toaster Pastries” costing £2.25 at B&M while the “Strawberry Sensation” flavour and the “Chocotastic Breakfast Pastry Snack” both cost £3 each at Saimsbury’s.

Most Pop Tart flavours though are selling for £2.69 including “Frosted Hot Fudge Sundae” and “S’mores Choco & Marshmallow” flavours.

Taking to the Extreme Couponing and Bargains UK group on Facebook they wrote: “1.50 in Iceland stores. Opinions?”

They also added a photo of their haul, showing the flavours “Frosted S’mores” and “Frosted Cookies and Crème”.

Other members of the group were suitably impressed with the breakfast treats.

One wrote: “My kids love the smore ones they are a firm favourite.”

Another added: “Cookies and creme ones are to die for in my opinion, better than any pop tarts I’ve had. Haven’t tried the smores.”

A third fan said: “My kids prefer these to the original.”

A fourth person chipped in with: “Just like the American pop tarts! Amazing for the money!!”

While one mum posted: “My boys said a bit doughy but good. A fab cheaper alternative.”

The news comes after the supermarket chain launched four different stonebaked pizzas for just £2.50 each.

Click here to grab your favourite stonebaked pizza on Iceland’s online page.

The pizza’s aren’t the cheapest ones that Iceland sells.

The frozen food giant also has a range of thin crust pizzas which cost £1 each.

Another reason to head down to Iceland is because they have announced classic drink Um Bongo is back on the shelves years after it was discontinued in 2003.

How to save money on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Iceland are currently the selling the Pop Tarts dupe for just £1.50[/caption]