Why bro culture is invading politics

White Dudes for Harris is looking to grow the vice president’s share of male voters with a new $10 million ad buy.

The presidential campaigns are working hard to win over male voters. Vice President Kamala Harris said in a recent interview that she needs to “earn the vote” of Black men. And former president Donald Trump is hitting up the podcast circuit to reach young male audiences. Now, a brotastic new ad from the voter group White Dudes for Harris offers some insight into how some men are messaging their own gender.