Cofounder Of Athletic Brewing Company Shares Why Non-Alcoholic Drinks Are The Future

From Forbes 30 Under 30 Summit, Bill Shufelt tells us the meaning of 'Athletic Brewing Company and why he decided to invest in non-alcoholic beer company. Bill Shufelt was trader at a hedge fund and an ultramarathon runner who stopped drinking alcohol in 2013. Finding non-alcoholic drinks to be unsatisfactory, he sought out John Walker, a head brewer from Santa Fe to produce better tasting non-alcohol beers. After devising this brewing method, they founded Athletic Brewing in 2017 and established the first brewing facility dedicated to non-alcoholic beer in Stratford, Connecticut, which opened in May 2018.