India melting pot of innovation, scale and execution: SAP India head

India is among the fastest-growing markets for SAP globally and Europe's largest software maker is upbeat about the demand pick-up from small and medium businesses that are keen on adopting technology and AI for driving scale and efficiency needs.

The German firm - whose software is used by some of the largest and well-known companies across the globe to streamline business processes from inventory management to supply chains - is scripting a "phenomenal story" in India, Manish Prasad, President and MD of SAP Indian Subcontinent told PTI in an interview, describing the market as a "melting pot of innovation, scale and execution".

The Indian market is growing at a faster rate than expected, Prasad said adding small and medium businesses (SMBs), which are an important cog in that, are prioritising AI in a big way.

A tech veteran and seasoned business leader, Prasad is leading the charge on SAP's growth and innovation strategies in the Indian subcontinent.

"We are extremely bullish ab