SmartSoft track Argentina’s rise in popularity with renewed deal focussed on Europe
September 20 – The Argentine Football Association (AFA) has confirmed the renewal and expanded its partnership with online casino games supplier SmartSoft, elevating the brand to the role of regional sponsor in Europe.
Previously a digital sponsor for the European market, SmartSoft has ridden the increased global appeal of Argentina’s national team after winning the 2022 World Cup.
Under the new deal, SmartSoft’s activate through match tickets, special access to Argentina’s national teams,
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