Pernod Ricard now India's biggest alcohol firm: MD Jean Touboul

Pernod Ricard India has become the country's largest alcohol firm by revenue, surpassing Diageo. The company's growth is driven by higher sales of its scotch brand 100 Pipers and Indian-made foreign liquor brands Blenders Pride and Royal Stag. Despite consumer pressures, India's resilience has contributed to Pernod Ricard's strong performance.