India now largest market by volume, 2nd largest by value for Pernod Ricard

India is now the largest market by volume and second-largest by value for the French spirit maker Pernod Ricard, which owns popular brands such as Absolute, Chivas Regal, and Glenlivet, said its India MD Jean Touboul on Wednesday.

The India market, which reported a 6.1 per cent growth in net sales in FY24, has become a "growth engine" for Pernod Ricard, he said. The French company also owns the IMFL portfolio of Royal Stag, Blenders Pride and Imperial Blue.

Besides, India has become the second largest market for Scotch whiskey Glenlivet and Irish whiskey Jameson as the Indian whiskey market is witnessing premiumisation, Touboul told PTI in an interaction.

The company is also increasing exports from India by taking its Seagram's portfolio of Royal Stag, Blenders Pride and Imperial Blue to around 70 markets from the present 40 countries, targeting the Indian diaspora.

Pernod Ricard is also investing 200 million euros to build its biggest Asian distillery in Nagpur, Maharashtra, which