With Hourglass, HUL feels time is ripe to enter India luxury cosmetics

Hindustan Unilever is set to launch its global beauty brand Hourglass in India, marking its entry into the luxury cosmetics market. The brand will be available both online and offline. This move aligns with HUL's strategy to focus on high-margin, low-penetration categories and cater to the growing demand for premium beauty products in India.