A Spotlight On Aesthetic and Identity in Latine Beauty Brands

Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy...