The great Evernote reboot
For so many years, the Evernote elephant was a truly iconic logo. Evernote was one of the first productivity apps to embrace smartphones, to enable cross-platform sync, and to make it really easy to store and create almost anything. And so Evernote was huge.
But Peak Evernote was roughly a decade ago. Since then, the product has often felt stagnant (or worse), the company churned through executives and business plans, and it seemed like Evernote was slowly turning into a zombie app. Not gone, not even forgotten, just sort of... there.
In 2022, when Bending Spoons acquired the company and soon after laid off nearly all its staff, millions of Evernote users were confused about what the future held for the tool they had relied on for so...